21 June 2019 Friday
Seminar on ''New Trends in Sport Marketing”
Seminar on ''New Trends in Sport Marketing” organized by Entrepreneur Athletes Club of the School of Physical Education and Sport of Istanbul Gelisim University is held on December 25, 2018 between 13.00 – 15.00 hours at Gelişim Tower Auditorium.
Mr. Burak Gürkan who worked as Marketing Director of Galatasaray Sport Club, Marketing Director of Turkish Football Federation, Marketing Director of Darüşşafaka Doğuş Basketball, Coordinator of Sportsnet Octagon, Marketing and Communication Director of Pro League Committee Abu Dhabi shared his experiences with the students. Speaking also about sport marketing, 360 Degree Communication and Basic Principles, Branding and Brand Management, Sponsorship, Marketing in Clubs and Federations, he shared information on new technologies and marketing activities applied in sport marketing.
Before starting the program, under the lead of Academician Tekmil Sezen Göksu, consultant of Entrepreneur Athletes Club, students of the Department of Sport Management, sang marches of Beşiktaş Sport Club using sign language to raise awareness on “people with impaired hearing”.
Academicians Denz Demir Bolçay, Özgür Doğan, research assistants Cüneyt Seydioğlu, Aydıner Attila and Mustafa Demir also attended to the seminar that had attracted intense interest of our students.
At the end of the seminar Academician Denir Demir Bolçay awarded Mr. Burak Gürkan with a plaque.
